As one of the world’s leading luxury timepiece retailers, Watches of Switzerland Group is no stranger to collaborating with brands to produce exclusive limited editions, and a similar statement could be made about Zenith, which frequently teams up with various entities to create unique renditions of some of its most famous models. Rather than trying to combine two distinct design languages or overtly reminding people of the inspiration behind the co-branded watch, most retailers simply have an idea for a new colorway or an extension to an existing line, and this means that the resulting watch is usually something that both looks good and feels natural, rather than being a bit too on-the-nose when it comes to its intended design inspiration. A386 is one of the most horologically significant chronographs to have come from the Watches brand and one of the most important chronographs of all time.Collaborations between watch brands and retailers can often be some of the most natural partnerships that exist within this industry. It’s no overstatement to say that the Zenith El Primero ref. Additionally, the legendary Zenith caliber 3019 PHC movement would go on to become the base movement for many other important automatic chronographs - including the incredible sought-after Rolex “Zenith” Daytona. Powered by the ingenious Calibre 3019 PHC, the A386 was born an immediate classic with its instantly recognizable tri-color overlapping subdials, eye-catching red sweep second hand, and its original and distinctive “ladder style” bracelet. Both aesthetically and mechanically speaking, it was a wholly unique chrono! On January 10th, 1969, Zenith introduced the world’s first automatic chronograph caliber, the 3019 PHC El Primero, beating Seiko and the Chronomatic group (a joint venture between Breitling, Heuer, Hamilton, and Büren) in the competition to produce the world’s first automatic chronograph.
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